Packaging the Brand

Packaging the Brand
Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
Total Pages : 208
Release : 2017-09-07
ISBN 10 : 9781350034228
ISBN 13 : 1350034223
Language : EN, FR, DE, ES & NL


While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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