From Brand Vision to Brand Evaluation

From Brand Vision to Brand Evaluation
Author : Leslie De Chernatony
Publisher : Elsevier
Total Pages : 318
Release : 2006
ISBN 10 : 9780750667494
ISBN 13 : 0750667494
Language : EN, FR, DE, ES & NL


The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management. It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company. It will * Presents a highly developed and practical model for brand building and growth * Uses a step by step approach and flow chart to demonstrate how each stage can be applied in business * Based on successful and acclaimed first edition, and a related title- Creating Powerful Brands by the same author team.

More Books:

From Brand Vision to Brand Evaluation
Language: en
Pages: 318
Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Elsevier

The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretica
From Brand Vision to Brand Evaluation
Language: en
Pages: 392
Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2010-07-15 - Publisher: Routledge

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa
From Brand Vision to Brand Evaluation
Language: en
Pages: 293
Authors: Leslie De Chernatony
Categories: Brand name products
Type: BOOK - Published: 2006 - Publisher:

The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoreti
The Science and Art of Branding
Language: en
Pages: 558
Authors: Giep Franzen
Categories: Business & Economics
Type: BOOK - Published: 2015-02-12 - Publisher: Routledge

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approa
Strategic Marketing Decisions
Language: en
Pages: 306
Authors: Isobel Doole
Categories: Business & Economics
Type: BOOK - Published: 2006-06 - Publisher: Routledge

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examin
CIM Coursebook Strategic Marketing Decisions
Language: en
Pages: 320
Authors: Isobel Doole
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the
Managing in Recovering Markets
Language: en
Pages: 484
Authors: S. Chatterjee
Categories: Business & Economics
Type: BOOK - Published: 2014-10-27 - Publisher: Springer

The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain t
Advances in Corporate Branding
Language: en
Pages: 205
Authors: John M. T. Balmer
Categories: Business & Economics
Type: BOOK - Published: 2016-11-14 - Publisher: Springer

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand cha
Connective Branding
Language: en
Pages: 380
Authors: Claudia Fisher
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: John Wiley & Sons

This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The res
The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
Language: en
Pages: 256
Authors: Isobel Doole
Categories: Business & Economics
Type: BOOK - Published: 2012-09-10 - Publisher: Routledge

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids