More Books:

The Brand Flip
Language: en
Pages: 160
Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
The brand flip
Language: cs
Pages:
Authors: Marty Neumeier
Categories:
Type: BOOK - Published: 2016 - Publisher:

The Brand Called You
Language: en
Pages: 186
Authors: Ashutosh Garg
Categories: Business & Economics
Type: BOOK - Published: 2018-12-18 - Publisher: Bloomsbury Publishing

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundred
Brand Aid
Language: en
Pages: 352
Authors: Brad VanAuken
Categories: Business & Economics
Type: BOOK - Published: 2014-12-30 - Publisher: AMACOM

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will requir
Branding: a Very Short Introduction
Language: en
Pages: 144
Authors: Robert Jones
Categories: Business & Economics
Type: BOOK - Published: 2017-06-13 - Publisher: Oxford University Press

In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible
Flipping the Switch
Language: en
Pages: 264
Authors: Jennifer A. Palermo, DNP
Categories: Self-Help
Type: BOOK - Published: 2012-07-28 - Publisher: AuthorHouse

YOU CAN “FLIP THE SWITCH” AND TURN OFF BULIMIA PERMANENTLY WITHOUT DRUGS OR THERAPY “Flipping the Switch: Freedom from Bulimia” provides you, the reader
Brand Management
Language: en
Pages: 416
Authors: Michael Beverland
Categories: Business & Economics
Type: BOOK - Published: 2018-01-08 - Publisher: SAGE

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Pres
Global Brand Management
Language: en
Pages: 320
Authors: Laurence Minsky
Categories: Business & Economics
Type: BOOK - Published: 2019-11-03 - Publisher: Kogan Page Publishers

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount o
Brand Vision
Language: en
Pages: 284
Authors: David Taylor
Categories: Business & Economics
Type: BOOK - Published: 2007-03-13 - Publisher: John Wiley & Sons

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy to
From Brand Vision to Brand Evaluation
Language: en
Pages: 392
Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2010-07-15 - Publisher: Routledge

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa