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Language: en
Pages: 160
Pages: 160
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Language: cs
Pages:
Pages:
Language: en
Pages: 186
Pages: 186
There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundred
Language: en
Pages: 352
Pages: 352
A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will requir
Language: en
Pages: 144
Pages: 144
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible
Language: en
Pages: 264
Pages: 264
YOU CAN “FLIP THE SWITCH” AND TURN OFF BULIMIA PERMANENTLY WITHOUT DRUGS OR THERAPY “Flipping the Switch: Freedom from Bulimia” provides you, the reader
Language: en
Pages: 416
Pages: 416
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Pres
Language: en
Pages: 320
Pages: 320
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount o
Language: en
Pages: 284
Pages: 284
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy to
Language: en
Pages: 392
Pages: 392
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa
